A Short Overview of SEO Trends
If you are planning to invest in an SEO campaign for your website, then it is important that you keep track of the latest SEO trends and continually optimize your site accordingly. Every year, search engine algorithms change and as a result, websites need to take the necessary steps if they wish to rank higher than their competitors and garner more traffic.
In this article, we will take a look at the top SEO trends for 2014 and see how you can optimize your website to be in sync with these changes.
Content is King! Keep Creating Fresh Content
Don’t get too comfortable with the content of your site. Each year, search engines introduce new algorithms that aim to improve user experience by ensuring that they find the best possible results when they enter in a query. This means that Google won’t rank websites in the same manner as before and will look for other things like fresh content to determine where you stand among your competitors.
For instance, when Google Panda was introduced, it de-ranked sites that had low-quality written content and if you wish to rank well now, it is advisable that you include proper headings and subheadings in your articles. You can further optimize your content by including keywords, especially those related to the topic of your article.
Focus on Local SEO
The growing popularity of smartphones has led to countless people using Google Maps to find nearby restaurants, coffee shops, and other places of interest. This has led to the growth of local SEO and if you want your website to rank in this category, it is important that you use proper local keywords and phrases when optimizing your site.
You can also create a Google+ account for your company and add information like operating hours or addresses. Keep in mind that Google is likely to rank your site higher if you have reviews on this social media website.
What SEO Can Do for Your Business
Incorporating search engine optimization (SEO) into your business plan can help you to find new customers, drive sales and increase revenue. In today’s marketplace, internet marketing is the key to financial success for many businesses.
How to Create a Successful SEO Strategy
If you want your website to be seen by as many people as possible, you need to make sure your website is accessible through major search engines. There are a few simple and effective SEO tips that you can use that will help improve the ranking of your website and increase traffic:
- Create quality content that gives consumers what they want. Your content should be rich in keywords and terms but also provide value to any reader.
- Include a variety of keywords that will help you to better optimize your website for search engines.
- Use social media to promote your website and interact with customers
- Make it easy for consumers to leave reviews on your site which will be helpful for search engine rankings and also improve traffic from customer referrals.
- Optimize images, videos, and other rich media by including a link back to your website within the code of each file as well as adding a title tag that contains the targeted keywords you want to rank for.
The Role of SEO in Digital Marketing
Search engine optimization (SEO) is the process of improving your search rankings in Google through a variety of techniques. Your goal isn’t to game the system, but instead to create high-quality content that’s useful to readers, share it on social media and relevant forums, link back to it from quality sources, and perhaps most importantly, get backlinks to it. If all of that sounds like a lot of work, that’s because it is.
SEO has evolved in recent years into an incredibly complex process (at least the technical portions), locking out the average internet marketer who doesn’t have the budget or time to build up their rankings.
The need for cheap SEO has emerged in the marketing world, with practices like search engine marketing along with pay-per-click services. Needle in the haystack is what cheap SEO provides when looking for keyword-relevant traffic to your site.
How SEO Is Evolving
Traditional marketing methods like print advertising and media buying are getting expensive by the day. The possibility of cheap SEO and cheap PPC is getting more real day by day.
Retaining some cheap SEO time slot in your marketing calendar. Would be a good option as cheap SEO provides the best of both worlds. It’s often cheap and can provide great returns on investment if done over an extended period of time. It’s a bit like cheap wine that only gets better with age.
The real key to cheap SEO success is by understanding how search engines work. What factors do they use in ranking websites for different keyword phrases? And how you can craft your website around these parameters to achieve top rankings. For not only highly competitive keywords but also long-tail keywords which is all part of cheap SEO.
There are many types of cheap SEO services available online that you can choose from based on your requirements. The cheapest SEO services are done through directory submissions, blog commenting, and article marketing.
Directory submission is a very old practice still used by many marketers to get backlinks for their websites. Write an informative directory submission article. With a link to your website in the resource box and submit it to a bunch of directories. Quality is important here as you only want to use quality. Relevant and popular directories that will provide maximum exposure for your link to your website.
Link building through blog commenting is pretty similar but the cost is much lower. Simply find related blogs in your niche or industry and comment on them with a link to your website.
Article marketing is a very popular method of cheap SEO and it’s also cost-effective. You can write your own articles or outsource them to article writers. And post them on article directories like EzineArticles, Go Articles, and Article Base. Which Google loves (just remember to include at least one link to your website in your article).
Directory submission, blog commenting, and article marketing are great methods of cheap SEO. That has been around for a while now. The newer forms of cheap SEO involve social bookmarking, press releases, image submissions, and other related techniques. Cheap SEO is all about maximizing your exposure online to get freer organic search engine traffic from the major search engines.