Top 10 Marketing Platforms That Help You to Achieve the Better Results of PPC in 2022
Introduction
Pay-per-click, shortened to PPC, is a digital and online marketing model in which the advertiser pays an amount whenever someone clicks their advertisement (Agarwal, 2021). It is also called the cost-per-click model or CPC in short. Marketing platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Google AdWords and various other platforms assist in accomplishing the best pay-per-click (PPC) result in 2022. These marketing platforms increase ad visibility and scope, allowing the consumers to increase the advertisement profits and be conscious of the brand. There are different marketing dissertation topics on the internet that provide information about marketing platforms. This topic will explain ten marketing platforms that will help you to achieve better results for PPC in 2022.
With the help of Facebook Ads Manager, Facebook enables the advertiser to set up their PPC advertisement. The PPC ads can be in a form of video, picture, or a combination of multiple links inside a single ad. As soon as they are set up by the advertiser, these ads are put in multiple places on Facebook, such as news feeds and menu bars. Facebook is a widely used platform and has a great number of users visiting the site every day. Taking advantage of this PPC can help target the specific audience that has similar interests as your advertisement.
Instagram is significantly making a positive impact on how we carry out transactions. It places an impact on how people connect with brands and selects them. It’s a child’s play for advertisers to use to create PPC advertisements to enhance their brand’s presence in front of a populate community. One of the greatest benefits of using PPC ads on Instagram is its populate user base, which generally comprises curious youngsters. Instagram has one billion-plus user actively visiting the platform every month, making it have a user count three times more than Twitter. Therefore, using PPC advertisements on Instagram can help the advertiser attract users.
Twitter is also one of the best PPC marketing platforms for advertising. It provides distinctive PPC marketing attributes that cannot be found in any other marketing platform. These are the unicorns in a sea of donkey ad features. Twitter helps an advertiser achieve better results. The benefit of using Twitter for advertising is that the advertiser will only pay the cost when his marketing goal is accomplish. By using keywords and hashtags, the advertiser can target a specific audience who has searched that keyword or hashtag. With the help of twitter forms, the advertiser can target the audience who were engaged in the tweet. This can help target the people who saw the tweet.
YouTube
You tube is a PPC or CPC video platform for marketing and has its different ways of advertising. YouTube PPC is base on the user clicking on the video and view it. The advert is played before, mid or after the video has been play. The advertising on This medium is not based on the number of subscribers. The number of subscribers just shows how many people are following the channel. However, the subscribers do hold a lot of benefits for the advertiser. They can share the video on different platforms, allowing different users from different platforms to view the advertisement running on it. Once the video is shared on other platforms, it enables the ad to be expose to a huge population.
TikTok
TikTok is one of the largest video platforms that have a huge number of young users. It is the second-largest video platform after YouTube use and a great marketing platform. Advertisers can use this platform to target young users. Base on the TikTok Ads analytics, it has over 500 million users all over the world. Advertisers can use three different types of adverts for marketing, for example, Hashtags, News Feed ads and brand take-over ads that pop up right after opening TikTok. Since the young generation is very curious, they normally click on the advert. TikTok’s advertisements are displayed base on the user’s video preferences. This enables the advertiser to target a specific audience. Snapchat
Snapchat is relatively a new platform in terms of marketing. It is not the best option for ads for small brands, however, it is a great option for running ads for larger brands. Advertising and marketing on Snapchat are completely different compare to other marketing platforms. The advertiser has to create an advert to attract the attention of the users in a limited time in such a way that it is remember by the user before it is gone. The ads display on the screen are shown once and then another ad pops up. Creativity can attract the user to the advertisement. Therefore, it is important to be creative for marketing on Snapchat.
LinkedIn is a platform for professionals. This platform uses PPC for attracting business people, professionals, and company owners. It has over 774 million members all around the world in over 200 countries. It is undoubtedly the greatest professional platform all over the world, making it a perfect platform for connecting with professionals, business people and company owners. The advertisements are shown on the news feed of the users and are base on the interests of the user. This way, the advertiser can target a specific audience. Advertisers can see the interests of the users by visiting their LinkedIn profiles and reviewing them.
Google AdWords
Google AdWords is best for displaying ads on the Google search engine. We know that almost everyone uses the Google search engine for browsing. With the help of Google AdWords, the advertiser can display their ads. Google AdWords helps the advertiser analyse the interests of users through their search results and then displays the ad. Using proper keywords and SEO skills, an advertiser can use this marketing platform for the best benefits. The advertisement will be shown on the user’s search result based on its keywords (Qureshi, 2020).
Just like other platforms, Pinterest is also a great platform for marketing purposes. Pinterest Ads is not that popular among the other platforms, but there are a lot of advertisers who use Pinterest as a marketing platform. Pinterest’s users spend twice the more users than other marketing platforms and generally have over 85% more expenditure as compare to users on other platforms. Just like other platforms, the advertiser can show ads related to the interests and search results of the user.
Microsoft Ads
Microsoft advertising works just like Google Ads. If there are fewer advertisers eventually means the price is low and because of this pay per click is also low. On the other hand, if the competition is low, then there is a high chance to appear at the top of the search results. Just like Google AdWords, the advertiser should select good keywords and have SEO skills for marketing and advertising its ads on the search engine. This platform is also use by UK based writers to advertise their dissertations services. The services related to dissertation help London students to complete their dissertation.
