With the rise of mobile apps, content has become an essential element for brands. A brand’s content can include blog posts, e-books, and videos — but, there’s a new app that has made it easier than ever to create and share content that users find useful. TikTok is a video-centric app emphasizing user-generated content (UGC).
It has more than 500 million users in 190 countries. Users upload original videos under a specific category like ‘comedy’ or ‘entertainment’ and then others respond to these videos according to their likes or dislikes.
Content created on TikTok is called ‘Stickers,’ and these have helped the app reach a new level of engagement by providing brands with more data — and better insights — about how they can grow their following within the platform. If you want to have more followers, GoViral is the answer.
They will help you how to have Free TikTok Follows. Let’s look at some great analytics for content marketing strategies you can adopt from TikTok if you want to grow your audience.
Content is the new currency
TikTok users are rewarded with “Tokens” — a virtual currency that can be exchanged for stickers, videos, or even cash — for every video they view. The more they view and the higher the quality of the content they rate, the more tokens they receive.
So, creating valuable content with a high rating makes users feel “rewarded” and this shows when they are rating your videos. It’s also an effective way to get your brand’s name out there in front of your target audience, which can lead to brand discovery and partnerships.
People love cute animals
The app has a wide range of categories, from comedy to inspirational, and the content within these categories is mostly user-generated. Users can create Stickers, which are videos with simple text and an image. This means that the most engaging, creative, and relevant Stickers are likely to get a large number of views; making them an excellent platform for engaging your brand’s name and image.
Don’t ignore regional differences
With TikTok available in 190 countries, there is a huge potential to reach millions of new users and create a large number of brand impressions. But, you need to ensure that your content is relevant to the audience in the region where they are accessing it.
You may want to create a special campaign for the users in the state of your region so that you can increase the number of downloads and the number of followers. It is also possible to find out what content the audience in your region finds entertaining and relevant. You can use data analytics tools to find out how effective your content is.
People need their morning coffee fix
UGC has become a great way to increase engagement and boost engagement in TikTok. Coffee is a popular beverage in the morning, and one of the most engaging times for social media. If you have a campaign focusing on coffee, you can incorporate Stickers related to coffee in your content to increase engagement.
So, if you are having a coffee-themed campaign, you can include Stickers with coffee-related images to draw the attention of the users. You can also create your coffee-based sticker to increase engagement.
Stickers are the best form of advertising
TikTok is all about user-generated content, and this includes Stickers. Stickers on TikTok work as a great form of advertisement because they are very easy to create and share.
You can create a sticker with your brand’s logo, and you can also use stickers that are related to your products, services, and events. You can also create stickers related to popular topics, which can help you reach a wide audience.
Mix up your writing styles and genres
TikTok is a place for people to post Stickers and create their own personal “Stories” on the app. You can also create a “Story,” which brings together Stickers from other users. You can create a “Story” related to a particular theme, genre, or a popular topic, and you can also create your own “Story.”
Create a branded “Story” related to your products, services, and events. You can also create a “Story” related to a particular topic, genre, or theme. You can also create a “Story” related to a popular topic or theme.
Keep a tab on newly added users
You can view the number of new users who have joined your account by going to the “Account” page in the app. You can also view the number of new followers on your account by going to the “Profile” page in the app.
The number of new comments on your TikTok videos can also be viewed by going to the “Video” page in the app. You can also view the number of new views on your TikTok videos by going to the “Video” page in the app.
What Gender, Age, Location, And Other Factors Impact User Engagement
A lot of research has been done to find out what drives engagement on TikTok. The research shows that the most engaged users are those who are between the ages of 18 and 34, and they are mainly from the middle-income bracket.
Engaged users are more likely to spend more time on the app, interact with other users, and view videos. Certain factors influence engagement on TikTok — gender, age, location, and the type of content that you post on the app.
Bottom line
TikTok is a great app for brands to create UGC, generate leads, and get new customers. The app is highly engaging, provides engaging content, and is easy to use. You gain a huge user base and a rich ecosystem of content creators and consumers. And it becomes easy to build a loyal following and reach millions of content creators.
And if you want to grow your following on TikTok, you will find it easier with the help of these great analytics. Now that you know what makes TikTok great for content marketing, it’s time to get started! Start building your audience on TikTok by downloading the app now.
