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The Golden Ratio in UX Design – How It Can Benefit Your Brand

The Golden Ratio in UX Design – How It Can Benefit Your Brand


What makes some web pages or mobile apps more engaging and easy to use than others? If you look closely, you’ll probably notice they follow certain design patterns, one of which is the golden ratio. The golden ratio or golden mean has been around in design since the Renaissance, but it’s now more prevalent in user experience than ever before because UX designers are realizing how it can make their work simpler, easier and more efficient… In this article we will be exploring why the golden ratio matters in UX design and what kinds of benefits you could reap by implementing it in your own UX designs.


What is the golden ratio anyway?


The golden ratio is a mathematical proportion that’s often found in nature and considered to be aesthetically pleasing. In the world of UX design, the golden ratio can be used to create harmonious layouts that are visually appealing and easy to use.


How does your brand use the golden ratio already?


Your brand likely already uses the golden ratio in some capacity without even realizing it. The Fibonacci sequence, of which the golden ratio is a part, can be found in nature and has been used by artists and architects for centuries. In the world of web design and user experience, the golden ratio can be used to create more aesthetically pleasing and balanced designs.


Why use it more?

While the golden ratio has been used for centuries in art and design, it’s only recently that its applications have been explored in the world of user experience design. And there’s good reason for that. In the first place, designers want to provide a harmonious balance between aesthetics and usability; with an eye towards human intuition. Secondly, studies have shown that when a website or app is built according to this ratio’s mathematical principles, users tend to spend more time on site, spend more money per purchase, and they’re more likely to share their experiences on social media sites like Facebook or Twitter.


Golden Ratio helps marketers sell more products

The Golden Ratio is a mathematical equation that has been used for centuries to create balance and harmony in art and design. And it turns out, this same principle can be applied to user experience design. It’s called the golden ratio, or the divine proportion. Mathematicians discovered this concept by dividing a line into two parts so that the longer part divided by the shorter part was equal to the whole length divided by the longer part. Then they would take this ratio and apply it over and over again until they got something beautiful like a spiral of flowers or sunflower petals. But how does this relate to marketing? What if your customer journey was designed with these proportions?


Best practices for using the golden ratio with website design

  1. When creating a new website design, keep the golden ratio in mind and try to incorporate it into your layout.
  2. Use it helps you determine the ideal width and height for your website’s content area.
  3. Take advantage of the golden ratio’s harmony by using it to create balanced and pleasing color schemes for your website.
  4. Use the golden ratio as a guide when deciding how to space out elements on your website pages.
  5. Pay attention to the proportions of text and images when creating website content, keeping the golden ratio in mind.
  6. Consider using the golden ratio when designing call-to-action buttons or other interactive elements on your website.


Final Note

When used correctly, the golden ratio can help create a sense of balance and harmony in your design, which can ultimately lead to a more positive user experience. In turn, this can help build trust and loyalty with your users, leading to better brand recognition and increased sales. So if you’re looking to give your brand a boost, consider incorporating the golden ratio into your next UX design project. Just be sure to hire a qualified UI/UX design studio to help you get the most out of this timeless tool.

Also Read:  Why Ignoring UX Goals is Dooming Your UI UX Design from the Start?

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