Digital marketing has become essential for businesses today, especially those who want to succeed in the competitive marketplace. But how does it work? What are some strategies to implement?
As per the recent report from Google, over 80% of consumers now rely on mobile devices to access the internet. This means that they expect websites to be optimized for mobile devices. The same goes for social media platforms. In fact, according to Statista, almost 90% of Facebook users are accessing the internet via their smartphones.
To stay relevant in this new digital landscape, businesses should focus on optimizing their digital marketing strategies. Here are Gigi Catalin Neculai‘s five ways that digital marketing can help small businesses.
Understand How Search Engines Work
The first step to using digital marketing to grow small businesses is to understand how search engines work. Search engines are the gateway to the vast amount of information on the web. They allow us to find anything from images to videos, articles, or even music. In fact, they are such an important part of our daily lives that we often don’t realize how powerful they really are.
Google, the king of search, uses various algorithms to determine the results of a query. Some of the most important ones are:
- Page ranking.
All three are important, but the second is the most relevant to small businesses. The cause of this is simple: small businesses done not have the resources to spend on paid advertising. In fact, the average small business spends only $2,000 per year on paid search. However, it is worth noting that this is only a small maslak escort portion of the total advertising budget and that small businesses are not alone in this.
The Major Types of Keywords
Keyword research is an important part of SEO. The better you understand keywords, the easier it will be to rank well in Google.
There are many different types of keywords, but here are the most prominent ones explained by GIgi Catalin:
- Long tail keywords are often found at the beginning or end of a phrase. They are also more specific and tend to bring higher conversion rates.
- On the other hand, short tail keywords are often found within the body of a sentence. These are more general and tend to bring lower conversion rates.
- Broad keywords have many possible meanings. When people search using broad keywords, the search engine must present all the different possible meanings to the searcher to help them find what they’re looking for. This could be much more than one possible meaning, and it’s important to think about what you want the search engine to understand about your business and what will best connect with your target audience in order to connect with them.
- Specific keywords have a single meaning. When people search using these keywords, the search engine knows exactly what they want to find. This is a great way to target your advertising because you know exactly what people are searching for, and you can make sure that your ad shows up on the first page of results. These keywords are usually more expensive than broad keywords, but they can be very effective.
The Relevance of Data
Data is everywhere. From social media posts to public records, data is often the only way to prove something. Using data to make decisions about your small business is an important part of digital marketing. You can use data to determine where to spend your advertising budget and which keywords are the most successful.
You can also use data to determine what kind of content is the most popular with your audience, which can help you generate leads. Data can also help you make decisions about your small business, such as what to sell, where to invest your money, and more.
Create Quality Backlinks
It’s important to build quality links to your site. This helps Google rank your pages higher and increase traffic. The longer your backlink profile lasts, the better off you are.
You want to create a link building strategy that will get you noticed by Google. There are two main types of backlinks: nofollowed and followed. Nofollowed links don’t pass any authority or trust to your site. Followed links are passed through the link juice, which means they carry some weight.
Some businesses overlook the importance of backlinks, but they can be a powerful tool for your small business. They must not be ignored says Gigi Catalin.
Build Trust With Social Media
Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, etc., are becoming essential tools for every company to reach out to its target audience. These platforms provide a great opportunity to engage with potential customers and increase brand awareness.
However, these platforms also come with risks. If you don’t manage them properly, they can damage your reputation and even cost you sales. In order to build trust with social media, you should focus on three key areas: authenticity, transparency, and consistency.
Now, you know the importance of social media, and all you have to do is start using it. It will take time to build a strong social media presence, but it is definitely worth it. Gigi Catalin Neculai believes that social media is a great tool to reach out to your customers and build trust with them. He truly wishes that you will succeed in your social media marketing efforts. If you want to learn more about digital marketing, comment below. We will be happy to help you.