It can be challenging to do everything your eCommerce business need to maintain expanding if you’re running a small business and the rest of your life at the same time. It can be particularly challenging to do all of your business’s autonomous, dull day-to-day tasks.
Fortunately, there are some fantastic tools available online to assist you in automating your business and freeing up the time you were previously spending on boring business activities. While you’re busy doing other things, we’ve compiled a list of 5 simple strategies to automate and increase your dropshipping business.
Why Should You Use Automation in Your Ecommerce Business?
Automating your eCommerce business allows you to focus on the things that matter most to you. If you have a program that saves you 15 minutes each time you write an email, that’s 15 minutes more you can devote to developing your company plan or improving your online store.
1. Emails from abandoned carts and more: Klaviyo
A astonishing number of clients surf the internet but never make a purchase. Even if a customer adds an item to their cart, they may not complete the transaction. According to estimates, about 75% of online shopping carts are abandoned, so what can you do about it?
Many business owners may contact high-ticket carts by hand, but this is something that can and should be done automatically. Many eCommerce systems, such as Wix and Shopify, offer built-in features for sending abandoned cart recovery letters, so all you have to do is add that personal touch to the email if you’re using one of them.
If your platform doesn’t support abandoned cart emails, we recommend Klaviyo because of its user-friendly interface and extensive automation features.
You can also incorporate A/B testing into your abandoned checkouts to iterate and improve your company’s communication without wasting time poring through stats.
Klaviyo may also manage your whole email marketing campaign and serve as your primary means of communicating with clients across numerous sites and platforms. Klaviyo costs $20 to begin started, and it gets a little more expensive as you grow your email list.
We can find similar prices for other email automation services.
2. Smile.io is a company that focuses on customer loyalty.
Kevin Kelly claims that in order to create a consistent living, an artist simply needs 1000 real followers willing to spend $100.00 per year.
The same is true in the world of eCommerce. Customers who return are immensely more valuable as brand advocates and reliable income streams. In reality, the revenue generated by 8% of eCommerce website users accounts for 41% of total revenue. Recurring customers are therefore quite valuable.
The problem is that customer loyalty is generally regarded as a high-risk investment. The acquisition of new leads accounts for 80% of all eCommerce marketing spending. Relationships take time to develop, and business entrepreneurs like you don’t always have that time. Smile.io is a good example of such a tool.
There’s a reason big companies like Starbucks have loyalty programs, and Smile.io (and similar tools!) start with a powerful loyalty program that tracks and rewards customers for buying things, referring friends, and liking you on social media right away. Better better, it will perform all of this without you having to do anything.
It’s impossible to beat the combination of ensuring customer loyalty and saving time.
3. Shipstation/Spocket: Shipping and Fulfillment
If you’re short on time and want to jumpstart your eCommerce business with as much eCommerce process automation as possible, Spocket is a great place to start.
Spocket is a dropshipping program that automates the process of dropshipping rather than having to create or stock your own physical merchandise. Spocket will provide you the highest chance of success if you’re establishing your business while working full-time.
We recommend using Shipstation to streamline the shipping process and remove the headache and hassle for business owners who stock their own products. Shipstation allows you to send numerous items at once, print shipping labels at home, and receive substantial discounts on shipping labels, saving you both time and money.
Shipstation also features powerful integrations with some of the most well-known companies in the eCommerce industry, such as Shopify and Wix, ensuring that Shipstation is a wonderful fit for you and your company.
Finally, for up to 50 shipments each month, Shipstation is only $9.00. Even after that, you’ll never pay more for labels than you’ll save, and if you’re shipping 50 things per month, the leap from $9.00 to $29.00 will be well worth it.